What is demand generation?

Definition and explanation

In the context of business, demand generation refers to the strategic marketing activities and initiatives aimed at creating awareness, generating interest, and stimulating demand for a company's products or services. It involves a combination of tactics such as content marketing, advertising, social media promotion, email marketing, events, and other lead generation activities. The goal of demand generation is to build a strong pipeline of potential customers and create a favorable market perception for the brand. It focuses on engaging and educating the target audience, nurturing their interest, and ultimately driving them to take action, such as making a purchase or requesting more information. The success of demand generation efforts is measured by the quality and quantity of leads generated and their conversion into customers.

Why it matters in sales

In the world of sales, demand generation is the equivalent of water to a fish: it's essential for survival. When done correctly, demand generation creates a steady stream of potential customers who are interested in what your business offers. It's like having a line of people waiting outside your door, eager to see what's inside. Without demand generation, a sales organization is like a bike with no wheels; it might look good, but it won't be going anywhere fast. By creating awareness and interest in a product or service, businesses can increase their chances of success and growth. It's like having a personal cheerleading squad, cheering you on as you make your sales pitch. So, if you're a sales organization looking to make waves and generate more leads, demand generation is your new best friend.

Sales insights shared with 💜 by Warmly,

What the heck is Warmly? We're honored you ask! Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Our AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, we help you close that pipeline in warm, engaging ways.
Need more leads?

Generate revenue more effectively.

Warmly helps your revenue team capture more revenue. Tap into your website to source ideal buyers by identifying who's on your site.

Build more pipeline, faster. Find, monitor & close warm leads, directly from your website.

© Copyright 2023. All rights reserved.