What is an open opportunity?

Definition and explanation

In the context of business, an open opportunity is a potential new business venture or project that has not yet been fully explored or pursued. It refers to an opportunity that has been identified but has not yet been acted upon, usually because it has not been fully examined or because a decision has not yet been made. An open opportunity is essentially a chance for a company to grow, expand its offerings or increase its market share. It is an opportunity to create new revenue streams and increase profits, often through innovation or strategic decision-making.

Why it matters in sales

In the fast-paced world of sales, open opportunity is not just a buzzword, but a critical aspect of any successful organization. Seth Godin, in his signature, no-nonsense style, emphasizes the importance of taking risks and exploring new possibilities. An open opportunity presents a chance to disrupt the status quo and innovate, to create new value for customers and capture new markets. Without open opportunity, a sales organization may find itself stagnant and unable to adapt to changing market conditions. By embracing open opportunity, a company can harness the power of its employees, foster a culture of creativity and experimentation, and ultimately, thrive in an ever-changing business environment.

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