What does TOFU stand for?

Definition and explanation

TOFU stands for Top of Funnel and refers to the initial stage of the customer journey in a sales funnel. It is the first step in the process of attracting potential customers. This is where the customer comes into contact with the company's brand and product for the first time. The goal of TOFU marketing is to create brand awareness and generate interest in the product or service, with the aim of guiding potential customers to the next stage of the funnel.

Why it matters in sales

In the high-pressure world of sales, TOFU is the unsung hero, the luscious appetizer that sets the tone for the rest of the meal. It's the first impression, the initial spark of interest, the tantalizing aroma that draws the customer in. Without TOFU, the sales organization is like a chef without a kitchen, a captain without a ship, a superhero without a cape. TOFU is the beginning of the journey, the starting line, the moment when the customer decides whether to take the plunge or swim back to shore. With the right TOFU strategy, the sales organization can create a buzz, spark curiosity, and set the stage for epic sales success.

Sales insights shared with 💜 by Warmly,

What the heck is Warmly? We're honored you ask! Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Our AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, we help you close that pipeline in warm, engaging ways.
Need more leads?

Generate revenue more effectively.

Warmly helps your revenue team capture more revenue. Tap into your website to source ideal buyers by identifying who's on your site.

Build more pipeline, faster. Find, monitor & close warm leads, directly from your website.

© Copyright 2023. All rights reserved.