What does retargeting mean?

Definition and explanation

Retargeting is a digital marketing strategy used by businesses to target customers who have previously interacted with their brand. It involves displaying advertisements to those customers as they browse the internet or social media, reminding them about the brand and encouraging them to return. Retargeting is based on the idea that customers who have already shown interest in a product or service are more likely to convert than new customers. This strategy can be used to increase the conversion rates of website visitors and improve overall marketing ROI.

Why it matters in sales

In the world of sales, retargeting is the secret weapon that will make or break your conversion rates. It's like having a second chance at love, but this time you know what went wrong and you're ready to make things right. Retargeting allows a sales organization to reach out to customers who have already expressed an interest, reminding them of just how charming and useful the product actually is. This is a digital do-over, a chance to capture the hearts of those who were once interested but didn't quite make the leap. If your sales team isn't using retargeting, they're missing out on a powerful tool for closing the deal and winning the hearts and minds of their customers.

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