CPM stands for Cost Per Mille or Cost Per Thousand. It is a type of pricing model that is commonly used in advertising. In this model, the advertiser pays a fee each time their ad is displayed 1000 times to a user. The fee usually varies based on factors such as the type of ad, the target audience, and the platform being used.
Why it matters in sales
When it comes to selling a product or service, the goal is always to get it in front of as many people as possible. But in the digital age, where attention spans are shorter than a stubby pencil, how can one possibly gauge the effectiveness of their marketing efforts? Cue CPM: Cost Per Thousand Impressions. This little metric is a big deal for sales organizations because it helps them determine the cost-effectiveness of their advertising campaigns. Simply put, it tells them how much they're paying to get their brand in front of eyeballs. And in the cutthroat world of selling, every penny counts. So if you want to truly understand the ROI of your marketing efforts, you better start paying attention to your CPM. After all, in the immortal words of Seth Godin: "If you're not measuring it, it doesn't count.
Sales insights shared with 💜 by Warmly,
What the heck is Warmly? We're honored you ask! Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Our AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, we help you close that pipeline in warm, engaging ways.