Social Selling: What Does it Involve?

Definition and explanation

Social selling is the process of using social media platforms to connect with potential customers and build relationships with them. It involves using content and social media tools to create a relationship with potential customers, and then leveraging that relationship to promote products or services. Social selling typically involves creating and sharing content that is relevant and engaging to potential customers, as well as actively engaging with them on social media channels. The goal is to establish trust and credibility with potential customers, which can increase the likelihood of them making a purchase in the future.

Why it matters in sales

In the world of sales, the old adage "people buy from people they like" has never been more true. With the rise of social media, the opportunity to build relationships with potential customers has never been greater. Social selling is the art of using social media to connect with people and turn them into customers. By crafting engaging content and actively engaging with potential customers on social media channels, sales professionals can establish trust and credibility with their audience. In today's world, where attention is scarce and trust is hard to come by, social selling is an essential tool for any sales organization looking to succeed.

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