Sales Funnel: What Does it Involve?

Definition and explanation

A sales funnel is a visual representation of the steps a potential customer takes to become a customer of a business. It typically involves four stages: awareness, interest, decision, and action. The goal of a sales funnel is to move potential customers through these stages and ultimately convert them into paying customers. The specific actions and tactics used to move customers through the funnel can vary depending on the business and industry.

Why it matters in sales

It's not just about making sales, it's about creating a journey for your potential customers. A journey that tugs at their heartstrings, tickles their brains, and most importantly, leads them straight to the cash register. The sales funnel is the blueprint for this journey. It's the roadmap to turning a curious onlooker into a loyal customer. Without a sales funnel, you're just winging it, hoping that customers somehow stumble upon your product or service and decide to buy it. And let's be honest, hope is not a strategy.

Sales insights shared with 💜 by Warmly,

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