Sales Compensation Plans: What Does it Involve?

Definition and explanation

Sales compensation plans in a business context typically involve defining how sales employees will be rewarded for their efforts. This can include base salary, commission or bonuses, and stock options. The plan should align with the company's goals and incentivize the behavior that drives revenue and profits. The plan should also be fair and transparent to motivate all sales employees.

Why it matters in sales

In the realm of sales, nothing motivates people quite like money. That's why sales compensation plans are so important. A well-designed plan can make all the difference in incentivizing and rewarding top performers, while also providing a clear path for those who aspire to be top performers. But beware, a poorly designed plan can do more harm than good, turning eager beavers into burnt-out zombies. So, when it comes to sales compensation plans, choose wisely and use them wisely.

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