Sales collateral refers to a collection of materials used by sales teams to support their efforts to sell products or services. It includes printed or digital materials such as brochures, case studies, presentations, product guides, testimonials, and more. The purpose of sales collateral is to communicate the value proposition of a product or service, answer common questions and objections, and help the sales team establish credibility with potential customers. Effective sales collateral should be informative, persuasive, and tailored to the needs and interests of the target audience.
Why it matters in sales
Sales collateral is vital to the success of any sales organization. It is the secret sauce that makes selling a product or service seem like a cinch. Without it, salespeople would be like fish out of water, floundering about, trying to get prospects to bite onto their bait. Sales collateral serves as a guide for salespeople, providing them with the necessary tools to win over clients' hearts, minds, and wallets. In other words, it helps them help themselves.
Sales insights shared with 💜 by Warmly,
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