Lead scoring is a way to rank a potential customer's interest in a company's products or services. It involves assigning a numerical value to each lead based on their behavior, such as website visits, email opens, and form completions. The higher the score, the more likely the lead is to become a customer. This helps businesses prioritize their sales efforts and focus on the leads that are most likely to close.
Why it matters in sales
In the world of sales, to be or not to be is not the question. The question is to score or not to score. And the answer is crystal clear. Lead scoring is crucial for sales organizations because it saves them from wasting their precious time chasing low-value leads. By using an algorithm that takes into account the customer's behavior, sales teams can focus their energy on the leads with the highest probability of becoming actual customers. It's like having a secret weapon that helps you win the battle of sales.
Sales insights shared with 💜 by Warmly,
What the heck is Warmly? We're honored you ask! Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Our AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, we help you close that pipeline in warm, engaging ways.