Lead Management: What Does it Involve?

Definition and explanation

Lead management involves the process of capturing, tracking, and managing potential customers or leads for a business. This process helps to streamline the sales funnel and increase the conversion rate. Lead management includes activities such as lead generation, lead scoring, lead nurturing, and lead distribution. It involves using tools and strategies to manage leads effectively to ensure that they are properly qualified and moved through the sales funnel.

Why it matters in sales

Lead management is the quarterback of a sales organization. It calls the plays, manages the team, and ensures that the ball (or potential customer) makes it down the field (or through the sales funnel). Without lead management, the sales team can quickly become a chaotic mess, fumbling potential customers left and right. Think of it this way: a football team without a quarterback is like a sales organization without lead management, it's just a bunch of people running around aimlessly. So, embrace lead management, become the Tom Brady of your sales organization, and drive those potential customers down the field towards a touchdown (or closed deal).

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