Customer Testimonial Collection: What Does it Involve?

Definition and explanation

Customer testimonial collection involves gathering feedback from customers about their experience with a business's product or service. This feedback can take the form of written reviews, ratings, or video testimonials. The purpose of collecting customer testimonials is to showcase the positive experiences that other customers have had, which can help establish trust and credibility for the business and attract new customers. The collection process can be done through various channels, including email surveys, social media platforms, or through direct contact with customers.

Why it matters in sales

In the world of sales, customer testimonials are like gold nuggets that can make or break a business. As the legendary marketer Seth Godin once said, "People do not buy goods and services, but relations, stories, and magic." Customer testimonials not only provide concrete evidence of a product's quality but also serve as a potent tool for word-of-mouth marketing. By gathering and showcasing customer reviews, a sales organization can create a ripple effect of positive brand awareness that can lead to new customer acquisition and repeat business.

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