Customer Engagement: What Does it Involve?

Definition and explanation

Customer engagement refers to the ongoing relationship between a business and its customers. It involves actively engaging with customers, understanding their needs and preferences, and providing them with personalized experiences to create long-term loyalty. Customer engagement can take place through various channels such as social media, email, phone, and in-person interactions. It plays a crucial role in increasing customer satisfaction, driving repeat business, and ultimately, boosting revenue for the business.

Why it matters in sales

If you're in the sales game, you've got to get your customers to engage with you. It's like trying to get a toddler to eat their vegetables - you don't want them to just try it once and then reject it forever. You want them to have a positive experience, so they keep coming back for more. Customer engagement isn't just about making sales, it's about building a relationship with your customers. Because let's face it, no one wants to feel like they're just a number in a system. So, engage your customers, listen to their needs, and show them some love - it'll pay off in the long run.

Sales insights shared with 💜 by Warmly,

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