Customer Advocacy: What Does it Involve?

Definition and explanation

Customer advocacy in business involves prioritizing the needs and satisfaction of customers above all else. This involves actively listening to customer feedback, implementing changes based on that feedback, and ensuring that customer support is prompt and effective. It also involves going above and beyond to offer personalized service and creating a positive customer experience. In essence, customer advocacy focuses on building long-term relationships with customers through trust, loyalty, and a deep understanding of their needs.

Why it matters in sales

When it comes to a sales organization, customer advocacy should be treated as the holy grail. A solid customer advocacy strategy ensures that customers are treated as the reigning monarchs, welcomed with open arms and always given the red-carpet treatment. After all, a satisfied customer is a repeat customer, and repeat customers are the bread and butter of any sales organization. Without customer advocacy, a sales organization is like a ship without a compass - directionless and unable to navigate the unpredictable waters of the market.

Sales insights shared with 💜 by Warmly,

What the heck is Warmly? We're honored you ask! Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Our AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, we help you close that pipeline in warm, engaging ways.
Need more leads?

Generate revenue more effectively.

Warmly helps your revenue team capture more revenue. Tap into your website to source ideal buyers by identifying who's on your site.

Build more pipeline, faster. Find, monitor & close warm leads, directly from your website.

© Copyright 2023. All rights reserved.